NASA Prime Time

During the 21st National Space Symposium, Dr. Neil deGrasse Tyson asked Deputy Rear Admiral Craig Steidle, USN, NASA Associate Administrator for Exploration Systems why NASA wasn't in prime time. A video, designed to sum up the Vision for Exploration in 30 seconds, was shown during the panel on said Vision. It was a good video. So again we ask, why isn't it being shown during American Idol?

It is a bigger question than it seems on the surface. Why is NASA content to let others define what they are doing. As my wife has said more than once, they should hire the ad firm that got Pepsi going a number of years ago. You must appeal to John Q. Public if you want to survive. So get those stodgy science hats off and lets get funky on radio, TV, and the internet. Why not put some of those videos on NASA.gov on television.

For the love of God, do something.