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space (spās) n. 1. space beyond the atmosphere of the earth.

prag·ma·tism (prgm-tzm) n. A way of approaching situations or solving problems that emphasizes practical applications and consequences.

Friday, April 08, 2005

NASA Prime Time

During the 21st National Space Symposium, Dr. Neil deGrasse Tyson asked Deputy Rear Admiral Craig Steidle, USN, NASA Associate Administrator for Exploration Systems why NASA wasn't in prime time. A video, designed to sum up the Vision for Exploration in 30 seconds, was shown during the panel on said Vision. It was a good video. So again we ask, why isn't it being shown during American Idol?

It is a bigger question than it seems on the surface. Why is NASA content to let others define what they are doing. As my wife has said more than once, they should hire the ad firm that got Pepsi going a number of years ago. You must appeal to John Q. Public if you want to survive. So get those stodgy science hats off and lets get funky on radio, TV, and the internet. Why not put some of those videos on NASA.gov on television.

For the love of God, do something.

4 comments:

XYZ said...

Aye, if the public is to truly become excited and conviced that space is a worthwhile place we have to get away from portraying it as the domain of nerds/scientists. I think the X-prize at least portrayed spaceflight in more of an adventurous way than a scientific one which I think helped it appeal to the public a bit more.

Kevin Parkin said...

The best way for NASA to get public support and advertising is for them to be successful at something (e.g. going to the Moon). I'd prefer not to have my taxpayer dollars poured into advertisers TV company executives pockets.

Dan Schrimpsher said...

The problem with that is they public support to get to the Moon in the first place. Without ads, it is a chicken and egg problem.

Bill White said...

Dan, I linked to this posting in my ISDC paper, here:

http://isdc2005.xisp.net/~kmiller/isdc_archive/isdc.php?link=sessionSelect&session=Law%20and%20policy

Send me an e-mail to discuss, okay? (e-mail can be found at the ISDC site)

Bill White