Arthur Smith in my comments section in the post on "Why
I am not a member of he NSS"
I think you're right about the "simple letter" being a great start -
however, blasting letters to every member of the public isn't
financially feasible... We do spend a lot of money on paper mailings
but it doesn't seem to be very productive (I think even with targeted
mailings we spend more on the mailings than we receive back in
first-year dues, but donations and renewals help make it positive); I
wonder if you have any specific ideas for improving the collection of
addresses to send to? Any idea how Planetary Society got your address?
This is a question I have been thinking about all weekend. I am no
sure how they got my name and I am not sure how the NSS targets people
for mailing. I can offer some possibilities about when I received the
- I subscribed to Astronomy Magazine
- I was a sophomore engineering student
- I bought a lot of books on space (Case for Mars, Hyperspace, etc...)
- Saw & bought a lot of space movies (Star Trek, Star Wars, etc...)
Here are some things I have done since that I guess don't show up on
the NSS's targeting:
- Continued subscribing to Astronomy for 10 years
- Season pass the Space & Rocket Center
- Buying model rocket stuff
- Buying space games (simulators and shoot-um ups)
I am really not sure what kind of stuff works. I am beginning to
think one-on-one stuff works really well. Nothing could have
gotten me to join faster than emails from most of the HAL5 executive
committee and your comments.
Maybe we should follow the Christian evangelism model of "converting"
people you know. Neighbors, coworkers, family could all be a
possibility. It did turn a couple of dozen people into about 2
billion in 2000 years. That's an increase of ~1,000,000/year.
Just my first thoughts. I will continue thinking about it.