A Dittmar Associates survey of 18-25 year olds found a depressing lack of interest in NASA's program. While ADD may explain some of it, that seems a pat answer.
Jeff Foust (the one man space press) thinks it may not be space but the message NASA is putting out. When asked about space tourism and other private ventures, the 18-25 year olds show much more interest.
So how can NASA capitalize on this? Well COTS is an obvious push. Just doing something exciting would help. Just my $0.02
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